Shotgun Marketing Blog presents: Real Media Spending Cutbacks
[Real Media Spending Cutbacks!]
Today we salute you, Mr. Anheuser-Busch Media Buyer.
[Mr. Anheuser-Busch Media Buyer!]
Anheuser-Busch has slashed radio spending that will hurt the broadcasting industry especially large radio companies like Clear Channel.
[Let's play Monopoly!]
The bigwigs say they're just moving money around. Sure. Moving it out of reach from Hits 97.3FM.
Why spend money in a local market when you can buy Super Bowl spots like they're on the Dollar Menu?
[waldrobe malfunction!]
So crack open an ice cold newspaper classified section, Mr. Anheuser-Busch Media Buyer. Because it's either that or picking up a shovel down in the Clydesdales' stables.
[Mr. Anheuser-Busch Media Buyer!]
Anheuser-Busch, St. Louis, Missouri Leuven, Belgium.
---------------
(After writing this, I have new respect for the copywriters who do the Real Men of Genius campaign. You have to get the cadence exactly right or it doesn't work.)
Tuesday, July 01, 2008
sing what's in the brackets
Tags:: Anheuser-Busch, commercials, inbev, media, radio, real men of genius
Subscribe to:
Post Comments (Atom)

0 comments:
Post a Comment